When the public internet was born, it was designed as a way to get users to their online destination —essentially bringing them from point A to B. Over the last few years though, the web has evolved into the Internet of Me – with 83% of consumers expecting a more personalised online experience that is focused on customising the internet around them based on their interests and needs. So now, instead of bringing consumers from A to B, it’s more about bringing point B to them. A few examples of these personalised experiences include,
- Google auto-fill searches that can determine, based on the user’s prior search history, what they’re more likely to be looking for before they even finish typing out their question.
- Netflix and YouTube recommendations that point to movies or videos based on their previous viewing history.
- Facebook and Twitter algorithms that populate their news feed with stories that are pre-determined to be more relevant to them, based on their location, posts, likes and so on.
But, What Does This Mean for the Network?
Personalisation isn’t just limited to the Internet of Me, though. The “Network of Me” takes this concept and transplants it into a more networking-driven, business-critical context for the whole enterprise. Consider how much of your company’s relationships and basic functions rely on steady network connections with SaaS and cloud partners. Now consider how many of these requirements are being brought right to you.
Things like automatic scaling for bandwidth requirements, and automatic failover in the event of an outage, may already be becoming a reality. But, what about automatic connections to enterprises and SaaS/cloud providers that you need to partner with?
These connections need to be part of your digital ecosystem, so that your enterprise is intuitively and intelligently not only seeking out new partners, but doing so in a way that limits the heavy lifting on your end.
For example: Are you beginning a new project with a Japanese firm? You’ll need 25GBps of network capacity to their Tokyo data center, and your interconnection platform should bring it to you. This should be done directly, and on a personal level, one that isn’t shared or clogged by the masses on the public internet. Or maybe you’re finding operations in Germany winding down; your interconnection app should make it simple for you to shift some of that bandwidth to a more demanding connection in Canada that’s ramping up.
It’s essential that your organisation builds its own unique IT ecosystem, with a flexible, capable and personalised network infrastructure to match. The mass-market, public internet options are much too tailored to a “one-size-fits-most” approach; they don’t and can’t anticipate the more personalised direct connections that a centralised, Network of Me-driven platform can.
The future of enterprise network infrastructure needs to provide a completely personalised and transparent networking experience, where you know exactly what you’re getting in terms of performance, security and reliability, and have the control to adjust that experience further to your needs. The Network of Me puts your organisation’s networking needs front and centre, replacing the old journey of point A to B with the new, more intuitive method of bringing B to A.
Paul Gampe
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Tags: Big Data, Business, Business Management